1964 Presidential Campaign - Civil Rights and the South

It was October 1964, and the November Presidential election was looming as parts of the country still seethed over the Civil Rights Act President Lyndon B. Johnson had signed into law just a few months earlier.

Many white southerners and politicians considered the law an assault on their long-established way of life. Southern Democrats threatened to bolt as racial politics threatened to splinter the party and cost Johnson the election.

It was during this tumultuous time that Lady Bird Johnson embarked on perhaps her most difficult assignment as First Lady.  In a four-day, 1,628-mile trip aboard a train dubbed the Lady Bird Special, the First Lady traveled through eight southern states.  

This was the first time a First Lady campaigned on her own for her husband and she championed the new legislation that eliminated “Jim Crow” laws and guaranteed African Americans access to all public accommodations and the right to equal employment opportunities.

Along the way, Mrs. Johnson was met with invective that no First Lady has experienced since. But the ultimate success of the trip, as she defended the need for the Civil Rights Act, was a testament to Lady Bird’s spirit and stoicism.

While she loved her role as First Lady, she wrote at the end of her tenure, “I wouldn’t trade anything for the experience. But not for anything would I pay for the price of admission again.”

Images: “Please don’t forget to vote” Postcard, 1964 ; Lady Bird Johnson on her Whistle Stop Tour.  10/6/64.

More - Lady Bird Johnson’s Centennial Celebration

Source: lbjlibrary.net

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